Area of Study
Attention, persuasion and brand building — learned in the field.
Wells Rich Greene cofounder and theatrical brand strategist / 06
She approached the brand as a production in which the airplane, the uniform, and the television spot all had speaking parts.
Read More
Direct-mail copywriter and author of Breakthrough Advertising / 07
His central insight was disarmingly practical: the advertisement enters a conversation already underway in the buyer's mind.
Read More
Direct-mail copywriter and author of The Boron Letters / 08
His most portable lesson was not a headline formula. It was finding people who already had a reason to care.
Read More
Direct-response consultant, copywriter, and business author / 09
He taught owners to stop treating promotion as an isolated expense and start connecting it to the economics of the whole business.
Read More
ClickFunnels cofounder and direct-response marketing author / 10
Before selling software for funnels, he learned why the advertisement, the checkout, and the next offer had to work together.
Read More