Self Taught University
Self Taught University
Self-taught Marketing workspace

Area of Study

Self-taught Marketing

Attention, persuasion and brand building — learned in the field.

Marketing Stories

The Cheat Code to their success

MarketingProfs chief content officer and business-writing author / 16

Ann Handley Built Her Marketing Practice Around a Reader, Not a Channel

The tools changed from a bicycle-delivered newsletter to digital publishing. The need to connect with a reader did not.

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Illustration for the story of Ann Handley

Mail-order copywriter and author of Tested Advertising Methods / 17

John Caples Let Customer Responses Teach Him Which Headline Worked

A famous piano advertisement was the visible result. Decades of treating ads as testable sales arguments were the deeper achievement.

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Illustration for the story of John Caples

Business-growth strategist and marketing advisor / 18

Jay Abraham Looked for Growth in the Customers a Business Already Had

Before buying more attention, examine the relationships, offers, and repeat purchases already inside the business.

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Illustration for the story of Jay Abraham

Direct-response marketer and marketing consultant / 19

Frank Kern Learned to Sell Online by Helping Before Asking for the Sale

A useful demonstration can do more than a louder promise, especially when the follow-up respects the customer's interests.

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Illustration for the story of Frank Kern

Smart Passive Income founder and audience educator / 20

Pat Flynn Turned His Study Notes into a Business by Listening to Learners

The first product did not appear overnight. A useful resource and an audience existed before the first paid guide.

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Illustration for the story of Pat Flynn